Since NATA was formed in 1947, and for more than 77 years, our role in accrediting competency for testing has played a vital hidden role in helping to keep Australians safe in their daily lives.    

Why? Because Accreditation Matters. 

NATA | Accreditation Matters campaign highlights the importance of powerful storytelling that communicates what truly matters in life. 

This creative initiative is the next step in shaping and defining NATA’s personality, appearance, behaviour, and core values. It encompasses both tangible and intangible elements, marking a new chapter in how we want the world to perceive us. 

Our Manifesto Video is a strong emotional narrative that brings to life who NATA is, what we stand for, and why our role is crucial in society.  The creative idea behind this long-form storytelling is to touch one’s heart and consciousness on a personal level, depicting relatable slices of life to show that accreditation touches many of the things which matter in our lives – from our food and drink to our health, our shelter, our work, and our environment and our safety. 

Our consumer videos aim to reach everyday people—helping them understand the value of what we do in the simplest and most engaging way possible. Our 20-part Animated Consumer Video Series expands on highlighting NATA accreditation’s significant role in the safety of our everyday lives. 

The Brand Advocacy Video Series will feature NATA staff and industry voices, who share insights and stories that reveal the multifaceted nature of life intertwined with accreditation. These videos are crafted for our industry audience, engaging them with a depth that resonates.